A brand you can expect to see a lot more of in 2023, Joe Freshgoods is founded by Chicago native Joe “Freshgoods” Robinson. A streetwear brand that aims to represent Robinson’s home town, Joe Freshgoods utilises historical and cultural references to deliver unique pieces that tell a story. More recently, the brand is known for its defining collaboration with New Balance. Putting its timeless spin on some of NB’s most in-demand silhouettes – like the New Balance 550 and New Balance 2002R – Joe Freshgoods has crafted some of the most coveted sneakers of 2022.
Joe Freshgoods x New Balance 2002R Conversations Among Us
Presented in a clean neutral tone, the Joe Freshgoods x New Balance 2002R Conversations Among Us utilises premium fabrics, instantly recognisable branding and expertly crafted cushioning. The upper is crafted from a blend of synthetic fabric and supple suede, while smooth leather panels enhance the design to premium status. Underfoot, responsive Nergy cushioning supports your every step, while the unique textured tread optimises grip.
Joe Freshgoods x New Balance 990v3 Outside Clothes
The second collaboration from NB and Joe Freshgoods, the Joe Freshgoods x New Balance 990v3 Outside Clothes is inspired by the outside world with natural tones and pops of colour. The smooth suede upper is underlaid with breathable mesh and JFG branding graces the heel in bold green. Underfoot, Encap cushioning delivers comfort and stability, while New Balance branding adds a final touch of finesse.
Joe Freshgoods x New Balance 550 Conversations Among Us
Landing as part of the wider “Conversations Among Us” collection alongside an extensive clothing range, the Joe Freshgoods x New Balance 550 Conversations Among Us boasts a neutral off-white hue with vintage style branding. New Balance’s instantly recognisable branding features throughout, while lightweight cushioning features underfoot. A must-have for off-duty days, this 550 iteration remains one of the brand’s bestsellers.
Coming Soon To Laced
The next instalment from Chicago-born Joe Freshgoods and New Balance, the Joe Freshgoods x New Balance 993 pack already has fans waiting on tenterhooks. Landing as a capsule of three pastel-toned sneakers, a pink option sits alongside blue and green. Much like previous collections from this iconic duo, co-branding is featured throughout and highly functional details deliver that classic New Balance feel.