It’s often difficult to predict which Yeezy is going to be the biggest hit of each month, or of each year. All-white and all-black colourways are always popular, and limited edition colourways with small release numbers tend to have the price cranked up on the resale market purely because of their rarity.

Sometimes a colourway can sneak past the hype train only to be picked back up a month or two later. Some designs only peak in popularity years after their initial drop; this is why so many people will land a pair of Yeezys and hold on to them, ensuring they stay in pristine condition so they can sell them on for a tidy profit once the demand shoots up.

We’ve taken a leaf out of the professional’s book and put some methods of predicting fashion trends to the test in order to guess which Yeezy looks are going to be a big hit this summer.

The Yeezy Boost 350 V2 has hundreds of colourways at this point but all can be placed into two categories: reflective and non reflective. The popularity of each style has its peaks and troughs; so the real question is – which one should you be adding to your rotation?

The “Cloud White” is one of Yeezy’s cleanest colourways that rivals the “Triple White” as well as other light designs. The look comes in a reflective and non-reflective version.

Both have the same white Primeknit upper with a feature lining running the length of the outer foot. It is this Primeknit upper design that is given the reflective endorsement to add an extra element. In bright light of the summer sun both looks are relatively similar, it isn’t until the sun goes down where the reflective features are much easier to make out.

The reflective look is one that keeps going on into the night, so if you’re the type to enjoy the summer sun without carrying the party on until late then the Yeezy 350 Cloud Non-reflective is definitely the wisest choice. Check out Laced’s online trainer’s platform for up to date resale market prices right now.