From a hobby and love of trainers to a proper UK sneaker empire, LACED’s growth story is pure British business magic.
The Early Days
Started by a proper sneakerhead who was sick of getting mugged off by fake trainer sellers, he saw a massive gap in the market. Everyone wanted rare trainers, but nobody trusted the resale scene.
Breaking the trend
What made LACED different? Proper authentication. We’re talking forensic-level checks on every single pair. No chancers, no fake gear – just 100% legit trainers. Our verification process became the gold standard in the UK sneaker world.
Growth Explosion
From a small online marketplace to a national phenomenon, LACED scaled up faster than a limited-edition Jordan drop. Key milestones included:
- Building a rock-solid reputation for authenticity
- Creating a global marketplace for collectors
- Developing tech that made verification bulletproof
- Connecting sneakerheads across the UK and beyond
Tech That Changed the Game
LACED isn’t just a website, it’s a full-on sneaker world of its own. Up to date market pricing, condition grading and secure payment system. LACED turned trainer resale from a dodgy market into a legitimate professional industry.
Community Building
LACED doesn’t just sell trainers, they created a whole culture. Forums, price tracking and expert valuations. Suddenly collecting trainers wasn’t just a hobby, it was a serious investment.
LACED in Numbers
While we keep most growth stats close to our chest, industry insiders have recongised us for:
- Processing over £50 million in trainer sales
- Authenticated 100,000+ pairs annually
- Expanded from UK to international markets
- Become the go-to platform for serious collectors
Why we are Different
Unlike other resale platforms, LACED understands something crucial; trust is everything. Every trainer gets checked more than an airport security system. Collectors know if it’s on LACED, it’s to be trusted.
From a small marketplace to a national brand, LACED has completely transformed how we buy, sell and think about trainers. We are not just selling trainers, we are growing a culture.