In 2025, the fashion world is as heavily saturated as it has ever been and is an incredibly competitive space to attempt to navigate. As diverse as it may seem, it is equally challenging for brands to stand out. For a brand to truly ascend, much must align. In the case of streetwear label Broken Planet, the conditions for its early success were as unorthodox as perhaps we could imagine in recent times. Born out of the embers of the COVID-19 pandemic in July 2020, a moment in history where the world has seemingly been in shutdown. A truly ‘broken planet’, in the midst of mending itself. The brand was able to garner a substantial appeal, resonating with a generation seeking both style and substance in their fashion choices.
The brand from then to now has done more than just stand for fashion. Instead, they have attempted to create clothing that tells a story. By doing so, they hope to evoke a level of thought beyond the pieces themselves. Climate change, personal growth, and social awareness are all messages that frequently feature in the ever-expanding catalogue of styles the brand now boasts. With each new fit feeling like a wearable piece of protest art that has clearly grown popular with a generation looking for authenticity and purpose in what they wear.
Is Broken Planet a UK Brand?
Yes, Broken Planet is a UK brand. The founders established the brand in 2020 in London, and it still operates out of the capital today. Lithuanian-born partners Lukas Žvikas and Indrė Narbutaitė created it and quickly amassed a cult following. Like is the case with so much of the great that resides in London today, it would be nothing without a bit of immigrant influence, and the brand’s founders proudly attribute themselves to a large proportion of that influence. Broken Planet as a brand reflects the distinctive energy of the London streetwear scene while still appealing to an international audience through strong branding clearly influenced by the European and North American streetwear scene and a commitment to sustainability that trends incredibly favourably in the world today.
What makes Broken Planet stand out?
Fashion has always been about style and about substance. It used to be that the former mattered far more than the latter, but as time has gone on, the inverse may now be true. That being said, you will struggle to succeed without both in abundance, and Broken Planet has made sure they have created a style to support all that substance.
Boxy-fit tees and oversized hoodies are two of the common threads that permeate the brand’s DNA and help establish its overarching aesthetic. On which the brand uses a combination of both eye-catching text and artwork to explore themes of self-growth, environmental awareness and modern anxiety. Thematically leaning on inspirations from a variety of sources, from the cosmic to dystopian. All of which is made using organic and recycled materials, and low-impact dyes. Insisting upon fair working conditions in its supply chain as a direct and unapologetic middle finger to the fast fashion giants, Broken Planet are providing an alternative to.
Broken Planet’s Drop Model
Smartly, what cements the appeal and subsequent fanfare that surrounds each of these pieces is their availability, or rather lack of. Broken Planet follows the ‘drop model’ popularised by mega brand and cultural icon Supreme. Effectively, what this means is that each release is small. Small enough to ensure that demand, which has only increased in the five years since the brand debuted, will always significantly outweigh supply, often with a slim likelihood of ever seeing a restock. Unfortunately, like most other brands that rely on the sparsity of their available product to drive sales, like Supreme, Yeezy and many others to mention. This has also meant that, over time, fake or counterfeit products have begun to circulate the market. Resellers especially drive demand for Broken Planet hoodies on platforms like Vinted and Depop.
One sure-fire way to ensure you don’t find yourself mistakenly picking up counterfeit goods is by ensuring you buy from Laced, where you will see we have an extensive range of 100% authentic Broken Planet items for you to choose from.