Continuing its reign as 2023’s most desired silhouette, the Air Jordan 4 is relying on nostalgia and retro hues to carry it through the remainder of the year. The next iteration making waves is the upcoming Air Jordan 4 Frozen Moments; a sneaker defined by its plush suede composition and shiny hardware.

Inspired by a Nike TV ad from the ‘90s that showcased what it was like to watch Michael Jordan play basketball, the Frozen Moments AJ4 immortalises the story of one of the most legendary players of all time. The icy grey upper is crafted from smooth leather and plush suede, set atop a signature ivory midsole for retro appeal. Polished chrome hardware, instantly recognisable branding and Air cushioning underfoot round off the design, while a breathable mesh underlay keeps things functional. 

Piggybacking off the success of this year’s most wanted Air Jordan releases – like the Air Jordan 4 Thunder, Travis Scott x Air Jordan 1 Low Olive and Air Jordan 4 Seafoam – this frosty sneaker is set to be at the very top of the year’s most wanted styles. Releasing on the 26th, take a closer look at the Air Jordan 4 Frozen Moments and find your size with Laced.